My Work

I’m proud to work with a variety of clients within the wellness, eco-beauty and mindfulness space as well as many other verticals on projects including digital marketing strategy, social advertising, social media content, email marketing and in-person learning sessions. Prior to consulting I held digital marketing roles at Pacsun, Beach Bunny Swimwear and Urban Outfitters.



Immersed in a fast-moving retail company with a small but nimble team, Devon knew that collaboration, transparency and a solid understanding of the business’s goals would be needed in order to properly align and support their digital marketing strategy with PacSun’s top partners. Devon understands the nuances of digital marketing; She addresses different measurement capabilities, she opens her eyes to all scopes of digital consumer behavior (including off-line and online influences) and observes market and competitive trends to stay on top of both direct and indirect impacts on performance.

Devon listens and provides feedback when needed, asks questions that keep strategy top-of-mind, and does it all with honesty, dedication, and a smile on her face. She is a joy to work with and someone I trust to handle my business needs.

— Caroline Cathey, RAKUTEN MARKETING

Devon is delightful to work with. When we worked together she enthusiastically took on new responsibilities and brought a high level of expertise to projects. She thoughtfully grew her team while also strategically growing the brand. She was a great cross-functional partner who was able to communicate well with both the creative and analytical sides of the business. I look forward to any future opportunity that I will have to work with Devon.

— Carly Arkfeld, MEDMEN

Few people have the opportunity to work with talent such as Devon. I had the pleasure of working with her at Pacsun for over a year, collaborating on integrated digital channel strategies. She is super efficient, knowledgeable, and strategic. She is constantly challenging others and thinking outside the box. Her ability to lead and juggle multiple projects and campaigns was impressive and made a dramatic difference in the productivity level of her team.  She is very easy to get along with and is down to earth. Without a doubt, Devon earns my highest recommendation!

— Kristine Chan, PACSUN